Yassir Acquires Uno Hypermarket Chain and Launches “Yassir Market”
Yassir, the Algerian super app, has announced the acquisition of the Uno hypermarket chain from Cevital Group, marking a strategic move into the physical retail sector.
Under the deal, the company plans to rebrand the stores under the new name “Yassir Market.” The flagship outlet is scheduled to open at the Bab Ezzouar shopping centre in Algiers during Ramadan 2026, introducing a hybrid shopping experience that combines digital convenience with in-store retail.
The acquisition comes amid a market gap left by Jumia following its withdrawal from grocery and hypermarket retail operations in North Africa, creating new opportunities for technology-driven retail solutions.
Founded in 2016 by Noureddine Tayebi, a Stanford PhD and former Silicon Valley engineer, Yassir was established with the vision of building Algeria’s technology ecosystem. The company’s name, meaning “easy” in Arabic, reflects its mission to simplify consumer experiences.
Yassir’s Growing Ecosystem
Today, the Yassir super app operates in six countries and more than 50 cities, serving over 10 million users. The platform provides a wide range of services, including ride-hailing, food delivery, and mobile payments.
The ecosystem supports over 200,000 partners, including drivers, couriers, and merchants. With approximately $193 million in funding, Yassir has emerged as a significant player in the regional tech ecosystem.
Integrating Physical Retail with Digital Services
By integrating Uno stores into its ecosystem, the company aims to merge traditional retail with digital services. Yassir plans extensive renovations and potential expansion through the acquisition of additional outlets.
Yassir Market stores will offer premium products, beauty and catering services, and a private white-label brand, designed to create a seamless shopping experience across both offline and online channels.
Transactions at Yassir Market will be enabled through Yassir Cash, the company’s digital wallet supported by more than 5,000 agents, while traditional payment methods will remain available. Additionally, the Yassir+ loyalty program will allow customers to earn and redeem points, enhancing engagement with the platform.
Expanding Logistics and B2B Services
Beyond retail stores, Yassir is also building a B2B logistics network to handle bulk deliveries for large-scale clients such as embassies and corporations, complementing its existing last-mile delivery services.
Founder Tayebi stated:
“With Yassir Market, we want to bring technology into retail.”
The acquisition represents a significant milestone for Yassir as it aims to establish a leading position in hybrid retail solutions, while continuing its mission to simplify daily life and promote financial inclusion through technology.
