Luma AI Opens Riyadh Office to Advance Arabic AI Development
RIYADH, Saudi Arabia – Luma AI, the frontier artificial intelligence company building multimodal AGI, announced today the opening of its new office in Riyadh, Saudi Arabia, marking a significant expansion in the Middle East and accelerating HUMAIN Create. The company also unveiled a strategic partnership with Publicis Groupe Middle East to support AI-driven advertising and creative production across MENA.
Riyadh Office to Support Clients, Partnerships, and Arabic AI Development
Luma AI’s Riyadh office will deepen its partnership with HUMAIN and support the development of the world’s first Saudi-built, Arabic-native foundation model, deployed through HUMAIN Create, HUMAIN’s generative AI platform. The office will also serve as a regional hub for client engagement, partnerships, and advanced AI development.
Local Hiring and Regional Talent Development
As part of the expansion, Luma AI plans to hire locally across roles including AI and software engineers, go-to-market leaders, and forward-deployed creative and technical teams working directly with customers and partners in Saudi Arabia and across MENA.
Leadership Statements on Expansion and Partnership
Amit Jain, CEO and Co-Founder of Luma AI, said:
“Saudi Arabia is the natural home for our regional headquarters in MENA. The Kingdom has one of the most ambitious and technically capable workforces in the world. Establishing a local office allows Luma AI to work directly with this next generation of builders and creators, while developing AI that is deeply connected to the region it serves.”
Tareq Amin, CEO of HUMAIN, stated:
“This new office marks a major step forward in deepening our collaboration with Luma AI. Through HUMAIN Create, we are accelerating the development of Arabic-native, culturally fluent AI systems that enable creators, brands, and organizations across the region.”
Strategic Partnership with Publicis Groupe Middle East
Under the partnership, Luma AI will serve as the preferred generative AI technology partner for Publicis Groupe Middle East across Saudi Arabia and MENA, integrating advanced generative video and multimodal AI into creative and production workflows for faster, more personalized, and culturally relevant advertising.
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said:
“This partnership reflects how we see the future of creativity in the region, where generative AI is not an add-on but embedded at the heart of how ideas are conceived, produced, and scaled.”
Jason Day, Head of EMEA at Luma AI, added:
“Advertising is entering a new era where creativity, intelligence, and production converge. Partnering with Publicis Groupe Middle East and HUMAIN allows us to embed generative video and multimodal AI directly into the creative process, unlocking speed, scale, and creative ambition for brands across MENA.”
