Egyptian Cosmetics Company to Invest $40 Million and Launch First Saudi Factory
Egyptian Cosmetics Company (ECC) is pressing ahead with a major expansion strategy in its home market, with plans to invest more than $40 million over the next three years, according to CEO Mohamed Salah in an interview with Asharq Bloomberg.
The expansion plan includes the construction of two new facilities, one dedicated to packaging and the other to nutritional supplements, with investments estimated at around $15 million in 2026, compared with approximately $10 million expected next year.
ECC is one of the leading personal care manufacturers in Egypt, holding nearly 70% of the local-brand cosmetics manufacturing market. The company is also expanding its own portfolio of brands while providing packaging services to third parties.
In line with its regional ambitions, the company plans to open its first factory in Saudi Arabia next August with investments approaching $13.3 million, in partnership with Lorax Capital, which has owned a 33% stake in the company since 2022.
Lorax Capital manages around $300 million in assets as the investment arm of the Egyptian-American Enterprise Fund. Meanwhile, Saudi Arabia continues to rank among the fastest-growing cosmetics and personal care markets in the region, with more than 129 factories operating by the end of the second quarter of 2025, according to Statista.
