CUSTA Raises $4.3M to Transform the Custom Products Market
CUSTA, an innovative platform reshaping how businesses design and order customised products, has successfully raised $4.3 million in a Pre-Series A funding round aimed at strengthening its platform and expanding operations across Southeast Asia.
The investment round was co-led by Delight Ventures and Global Brain, supporting the company’s mission to modernise a traditionally fragmented industry. Operating primarily in Kuala Lumpur, Malaysia, the platform addresses persistent challenges in the customised products sector, particularly unclear pricing structures and uncertain delivery timelines.
The company’s expansion comes at a time when Micro, Small, and Medium Enterprises (MSMEs) contribute approximately 39.5% of Malaysia’s GDP in 2024, highlighting the sector’s critical role in the country’s economy and the growing demand for streamlined digital solutions that simplify procurement and production processes.
Customised products such as corporate gifts and event merchandise remain a key part of business marketing strategies in Malaysia, helping organisations strengthen relationships with customers and partners. However, the ordering process often involves multiple vendors and complicated order management, making it especially challenging for smaller businesses or low-volume orders.
Kosuke Nishida, Partner at Delight Ventures, said:
“The customised products market is a huge sector and the reality is that it remains largely analog, with structural challenges such as unclear pricing and delivery timelines. CUSTA has already proven execution in Southeast Asia at real scale and we believe the team is well-positioned to modernise how custom products are purchased and delivered.”
Meanwhile, Joe Yudai Takagi, Chief Executive Officer of CUSTA, highlighted the strategic importance of the region for the company’s future growth:
“Southeast Asia is one of the most important regions for the future of customisation, and Malaysia has been central to our operating story from day one. This funding helps us invest deeper into the platform, hire the right leadership, and build infrastructure that makes custom products easier to access faster, more transparent, and more dependable for businesses across the region.”
Founded in 2023, CUSTA operates as a customisation e-commerce platform headquartered in Kuala Lumpur and Tokyo, Japan. The platform offers a broad portfolio of apparel, accessories, and branded merchandise, enabling businesses and individuals to customise products through flexible design tools, transparent pricing, and faster delivery estimates.
To date, the company has launched more than 4,500 product SKUs and delivered over 500,000 customised items to clients across Malaysia and Singapore. By bridging the gap between design, production, and delivery, CUSTA aims to empower SMEs, creators, and consumers to fully explore the possibilities of product customisation through a unified digital platform.
With the newly secured capital, the company plans to further enhance its platform by integrating advanced logistics and technology solutions, addressing key market inefficiencies and improving the overall customer experience.
As Southeast Asia continues to strengthen its position as a dynamic hub for innovation and commerce, CUSTA is positioning itself to play a pivotal role in reshaping the customised products ecosystem across the region.
