Converted Acquires Mitcha to Empower Local Designers and Launch AI-Powered Advertising Solutions
Egypt – Converted, a leading AI-powered advertising technology company for emerging markets, has announced its acquisition of Mitcha, a prominent Egyptian e-commerce platform supporting local fashion designers. This strategic move aims to build a more integrated, data-driven digital commerce ecosystem focused on measurable business outcomes.
Under the agreement, Mitcha’s founder and Shark Tank Egypt investor Hilda Louca will join Converted as Partner and Executive Director. Louca will lead strategic partnerships and regional expansion, leveraging her extensive experience in entrepreneurship and digital commerce.
The acquisition will integrate Mitcha’s network of designers and customers into Converted’s platform, enhancing the company’s ability to develop advertising solutions focused on generating tangible sales rather than traditional performance metrics like clicks or impressions.
The deal also accelerates the rollout of Converted Orders, a product designed to enable highly targeted advertising campaigns focused on actual sales, directly linking advertising spending to confirmed orders and revenue. The platform operates through a unified system combining digital advertising, payment processing, and order verification, allowing campaigns to learn from real sales data and continuously improve targeting and performance.
Hilda Louca commented: “Joining Converted represents an important milestone in Mitcha’s growth journey. By combining our market insights and the strength of our designer community with Converted’s advanced capabilities in data and product development, we can transform relationships between designers and merchants into measurable commercial outcomes. I look forward to collaborating with partners across Egypt and the region to launch intelligent, AI-powered marketing campaigns capable of generating real sales for designers and merchants.”
Mohamed Fergany, Founder and CEO of Converted, stated that the acquisition strengthens the company’s strategy of building an integrated commerce ecosystem that brings together creative talent, audience data, and payment infrastructure using AI to optimize targeting and campaign performance. He added: “Integrating Mitcha into Converted adds significant value to Converted Orders and our broader product suite, enabling merchants to scale efficiently while achieving transparent, verifiable results from their advertising investments.”
Converted currently serves thousands of merchants across Egypt and Saudi Arabia, leveraging AI technology to convert advertising spend into measurable sales, while Mitcha’s integration brings its designer and customer community into the ecosystem, creating new growth opportunities for merchants and designers across the region.
