CADO Raises $4.5 Million Pre-Seed Round to Power Global Expansion
Dubai, UAE – October 19, 2025:
CADO Gifting, the UAE-founded premium corporate gifting platform, has announced the successful close of its $4.5 million pre-seed funding round, marking a significant milestone in redefining the global gifting economy.
The round saw participation from Sanabil 500 MENA, a German family office, and a group of angel investors.
Founded by Leila Al Marashi, CADO began as a three-person startup in Dubai and has evolved into a regional leader operating across the UAE, Saudi Arabia, Kuwait, and the United States. The platform digitalizes and elevates the gifting experience, blending creativity, logistics, and technology to make corporate gifting smart, seamless, and emotionally resonant.
“When I started CADO, my vision was to modernize and elevate the art of gifting—to blend innovation with meaning and make every gesture effortless yet deeply personal,” said Leila Al Marashi, Founder and CEO of CADO. “Our expansion into Saudi Arabia has been an inspiring part of our journey, as we build an ecosystem connecting artisans, suppliers, and businesses united by excellence and creativity. This milestone empowers us to expand regionally and globally, shaping a future where gifting is both intelligent and heartfelt.”
CADO’s client portfolio exceeds 500 international partners, including Julius Baer, Cartier, Netflix, Van Cleef & Arpels, Gucci, Boucheron, Accor Hotels, Jumeirah Group, Net-a-Porter, Ralph Lauren, LinkedIn, TikTok, ExecuJet, and American Express.
The new funding will accelerate CADO’s growth in Saudi Arabia through the development of a community ecosystem linking artisans, artists, suppliers, and investors. It will also support the company’s global expansion, starting with its launch in New York.
Amal Dokhan, Managing Partner at Sanabil 500, said: “CADO is redefining modern gifting for today’s connected world. Their model merges creativity, technology, and cultural relevance, establishing a new global category rooted in human connection.”
Following its appearance on Shark Tank UAE and its upcoming New York launch, CADO is positioning itself as the first global gifting powerhouse to emerge from the Middle East, bridging local craftsmanship with global innovation.
