ASICS Names Winners of First Innovation Pitch in Saudi Arabia
The Saudi Sports for All Federation (SFA), in collaboration with ASICS, announced the winners of the inaugural ASICS Innovation Pitch in Riyadh on October 30, 2025. The program aims to accelerate digital innovation in the sports and physical activity sector, supporting solutions that enhance quality of life and align with Saudi Vision 2030.
Competition Results:
- First Place: Amplifai Health – Cash prize: SAR 20,000.
- Second Place: Harwalah Fit – Cash prize: SAR 10,000.
- Third Place: Fitness Storm – Cash prize: SAR 5,000.
The event was attended by HRH Prince Khaled bin Alwaleed bin Talal Al Saud, SFA President, who welcomed H.E. Yasunari Moreno, Japanese Ambassador to Saudi Arabia, highlighting the strong partnership between the federation and ASICS.
The finalist teams – Amplifai Health, AQUIVIO Arabia, Harwalah Fit, Fitness Storm, Fanera – showcased their innovative solutions to a judging panel of SFA and ASICS leaders and international sport-tech experts, evaluating scalability, product readiness, and impact on community health outcomes.
The initiative underscores the growing role of startups in advancing physical activity across the Kingdom, offering winning teams opportunities for strategic collaboration and pilot projects with SFA and ASICS Ventures, translating innovation into real-world impact.
