Tali Ventures, the corporate venture capital arm of stc Group, has led a $6 million (SAR 23 million) Series A investment round in Bonat, a Riyadh-based AI-powered customer engagement platform. The round also saw participation from anb Seed Fund, Rua Growth Fund, RZM Investments, and a network of prominent angel investors, underscoring stc Group’s continued commitment to investing in innovation and empowering Saudi startups driving digital transformation.
Bonat has emerged as one of the region’s fastest-growing digital engagement ecosystems, offering an all-in-one platform that integrates advanced analytics, AI-driven engagement tools, digital wallets, and behaviour-based marketing automation. These capabilities enable merchants to convert casual visitors into loyal customers and drive measurable growth. The company currently supports thousands of retailers and F&B brands across Saudi Arabia, connecting them with over six million users.
With the new Series A funding, Bonat aims to expand its AI capabilities, launch personalized campaign automation, and grow into new verticals such as retail and services. The company will also integrate with payments and mobile wallets, empowering merchants to manage the entire customer journey from a single dashboard.
Motaz Alangari, Group Chief Investment Officer of stc Group, said:
“Customer engagement is the foundation of loyalty and growth in the digital economy. Our investment in Bonat reflects stc’s commitment to empowering merchants with smarter digital tools and advancing the Kingdom’s Vision 2030.”
Khalid S. Alghamdi, CEO of anb capital, commented:
“We’re making a strategic play in one of Saudi Arabia’s fastest-growing markets… Through anb Seed Fund, we’re not just backing a platform, we’re empowering a force multiplier for SMEs at exactly the right moment in Saudi’s venture growth story.”
Saud Binsaeed, Founder and CEO of Bonat, stated:
“This investment fuels our next chapter: scaling faster, advancing AI integration, and empowering businesses to turn every customer interaction into revenue growth.”
Turki Aljoaib, Managing Partner of Rua Growth Fund, added:
“Bonat is reshaping how Saudi businesses connect with their customers… We’re proud to back their next phase of growth.”
