Expert in Startup Studio setup and operations, with deep knowledge of TMT (Technology, Media, and Telecommunications) ventures and trends. Over 10 years of experience in the media industry, specializing in media management, production, content sales, digital strategy, digital transformation, gaming, technology, business development, e-commerce, investments, sponsorships, and licensing. Strong understanding of the MENA business ecosystem, particularly in Saudi Arabia and the UAE, having worked with key government, semi-government, and private sector stakeholders, including agencies, platforms, TVs, and brands. Currently leading Softimized, a digital solutions agency focused on AI, e-commerce, and CRM technologies.