Udora Raises $10M to Expand Across MENA & Enter Saudi Arabia

Dubai-based gifting platform Udora has raised $10 million in a private funding round, as it accelerates its expansion across the Middle East and prepares to enter Saudi Arabia in 2026, according to Entrepreneur Middle East.

Founded in 2014, Udora operates as a marketplace connecting customers with local florists, confectioners, and artisan sellers across more than 50 markets and 1,500 cities. The platform’s model is designed to empower SMEs by enabling them to fulfill orders directly, removing the need for sellers to invest in independent digital infrastructure.

The newly secured capital will be used to expand Udora’s product catalogue, deepen localisation efforts, and enhance its technology stack, including AI-powered personalisation tools aimed at improving user experience and marketplace efficiency.

The company is preparing to launch in Saudi Arabia in the third quarter of 2026, positioning the Kingdom as a key growth market driven by rising e-commerce adoption and a young, digitally native consumer base.

Udora’s growth in the UAE continues to reflect strong momentum, with its seller network expanding by 66.5% in 2025. The platform confirmed that all orders in the UAE market are fulfilled entirely by local SMEs, reinforcing its commitment to enabling domestic businesses.

The Middle East and North Africa region already accounts for around one-third of Udora’s gross merchandise value (GMV), highlighting its strategic importance within the company’s global expansion strategy.

As part of its next phase, Udora is also investing in AI-driven customer support tools, with its chatbot currently resolving 41% of customer queries, contributing to faster response times and improved customer satisfaction.

With this new funding and upcoming rebrand, Udora is positioning itself as a globally scalable, AI-powered gifting marketplace, focused on localisation, marketplace density, and technology-led growth.