Siin Secures New Funding, Reaching $3M to Scale Live Commerce Across the GCC

Siin, the fastest-growing live shopping marketplace in MENA, has announced a new funding round, bringing its total capital raised to $3 million. The round was led by VentureSouq and Shift Group, with participation from Plus VC, Oqal, and prominent regional investors.

The company is also backed by leading regional programs, including Hub71 and InspireU, the accelerator by stc.

Founded in 2024 by Hesham AlSaati, Ahmed Allawi, and Khaled Albalooshi, Siin is scaling live commerce across a region where e-commerce is growing rapidly, yet real-time interactive shopping remains underdeveloped.

“Commerce in MENA was never transactional; it’s social, interactive, and trust-driven,” said Ahmed Allawi, Co-founder of Siin. “From souqs to majalis, we’re now rebuilding that experience for a digital-first generation. By combining real-time engagement with a secure, community-driven marketplace, Siin is redefining how people connect, discover, and transact across the region.”

Siin enables users to buy and sell high-value goods through real-time livestreamed and gamified experiences, powering thousands of sellers across the GCC.

“In under a year, we’ve scaled across Saudi Arabia, the UAE, Kuwait, Bahrain, Qatar, and Oman...” said Hesham AlSaati.

The newly raised capital will be used to accelerate regional expansion, expand market presence, and strengthen the seller ecosystem.

“Our platform is fully built in-house...” said Khaled Albalooshi.

Investors highlighted Siin’s ability to localize global trends and create a culturally relevant, technology-driven commerce model with strong scalability potential.