Serpier Raises €1.4 Million to Advance AI Agent-Powered Marketing Platform
Danish MarTech startup Serpier has secured €1.4 million in funding from True Collective and the Export and Investment Fund of Denmark (EIFO) to accelerate the development of its AI-powered marketing platform designed for e-commerce businesses.
The new investment will support the transformation of Serpier’s platform into a comprehensive AI-driven marketing workspace powered by autonomous AI agents capable of automating a broader range of marketing tasks, including content creation, campaign management, and digital visibility optimization.
Founded in Aarhus in 2024 by Steffen Sørensen, Simon Holm, Søren Fuhr, and Thomas Grástein, Serpier develops marketing software that helps online retailers improve their visibility across traditional search engines as well as AI platforms such as ChatGPT and Gemini, reflecting the growing role of large language models in product discovery and purchasing decisions.
The company's first AI agent, Navi, manages digital visibility workflows end-to-end, from identifying optimization opportunities and generating content to publishing it automatically.
Serpier plans to expand Navi’s capabilities to include landing page creation, marketing campaign management, and additional digital marketing automation, enabling marketing teams to focus more on strategic planning and decision-making.
Co-founder Søren Fuhr said:
"Our platform has proven its ability to strengthen e-commerce visibility across both Google and AI chatbots like ChatGPT. The next phase is to evolve Navi into an agent capable of executing even more marketing operations independently, as the industry moves toward AI-driven analytical and operational workflows."
The company also revealed that it generated more than €2.5 million in revenue during its first fiscal year while reaching profitability, highlighting the growing demand for AI-powered marketing solutions within the e-commerce sector.
With the latest funding, Serpier aims to build a fully integrated AI marketing workspace where autonomous agents execute a wider range of marketing activities, helping online retailers improve operational efficiency and strengthen their digital presence across multiple channels.
