Saudi Startup Aya Raises $7M Series A to Scale Data-Driven Fashion

Saudi-based fashion startup Aya has announced the successful close of its $7 million Series A funding round, led by RAED Ventures, with participation from Sanabil Investments, Nuwa Capital, Khwarizmi Ventures, and a group of angel investors.

Founded in Riyadh in 2024 by Munira Alkadi and Abdulrahman Alammar, Aya has rapidly scaled its operations, growing its team to over 60 employees, serving more than 100,000 customers, and achieving an impressive 9x year-on-year growth.

Aya operates a demand-driven, data-powered model that enables real-time trend launches, testing over 700 designs monthly, validating demand within hours, and investing only in products that demonstrate clear customer engagement. Its distributed manufacturing network allows for fast turnaround and competitive pricing.

The company initially validated its model in the $3 billion abaya market in the GCC, demonstrating the efficiency of its real-time production approach, with 500,000 monthly active users on its platform.

With the new funding, Aya plans to expand into new fashion categories across the Gulf region, attract top talent, grow its supplier network, and further enhance its operational systems to support its next phase of growth.

Aya previously raised $1.6 million in March 2025, led by Khwarizmi Ventures with participation from RAED Ventures, marking this as their second investment round together.