Mohamed Aboulnaga Launches “Atfal A3mal” to Promote Financial Literacy Among Children

Egyptian entrepreneur Mohamed Aboulnaga (Nagaty) has launched Atfal A3mal (أطفال أعمال), a new educational platform designed to introduce children to financial literacy, economic concepts, and the fundamentals of earning, saving, and investing money.

The platform aims to make financial education accessible to younger generations through simplified and interactive content, helping children understand not only how money is spent, but also how it is earned, managed, and invested. Its educational materials cover everyday financial concepts such as saving, investing, and how ATMs work, as well as more complex economic topics, including exchange rate liberalization, economic crises, and the difference between responsible spending and wasting resources.

Atfal A3mal also addresses the influence of social media and online consumer culture on children, encouraging them to look beyond expensive products, displays of wealth, and the pursuit of quick financial success.

Beyond financial knowledge, the platform focuses on developing personal and social values, teaching children the importance of effort, patience, responsible decision-making, and contributing positively to their communities.

Mohamed Aboulnaga said significant effort went into developing the platform and simplifying its educational material, with the broader ambition of raising a generation that understands the value of work and how to earn money responsibly.