Keep Converting Exits Stealth with $2M Pre-Seed to Transform E-Commerce Conversion Optimization
Keep Converting, the AI-native conversion optimization platform for e-commerce, today announced its exit from stealth with a $2 million pre-seed round led by Nuwa Capital and COTU Ventures, while disclosing an average 64% conversion-rate lift across active client deployments in the United States, Europe, and the Gulf.
For the past decade, e-commerce brands have competed primarily on traffic through SEO, paid advertising, and influencer reach. AI-driven discovery is now reshaping how shoppers find products, with ChatGPT answering product questions and Perplexity surfacing brands. Yet despite the changing channels, one core challenge remains: 98% of shoppers leave a product page without making a purchase. Keep Converting was built to address that gap.
The platform creates a fully personalized website experience for every individual visitor in real time. A shopper arriving through a ChatGPT recommendation for “the best running shoes for sore feet” can see a product page focused on comfort, support, and runner reviews. Another shopper arriving through a TikTok ad for the same brand can see an entirely different page built around the moment, the creator, and the trend that brought them there. The product and brand remain the same, while the experience changes according to the individual shopper and is generated, delivered, and refined in real time.
Keep Converting has produced thousands of product page variants for brands across consumer electronics, home appliances, beauty, fragrance, lifestyle, and accessories. On an individual product page, multiple AI-generated versions run side by side, while Keep Converting's closed-loop system continuously promotes the version most likely to convert and generates fresh variants as it learns.
The platform is pre-integrated with Shopify, WooCommerce, Adobe Commerce, Zid, Salla, and other major commerce platforms. Client setup takes approximately 10 minutes, while most brands see measurable conversion lift within two weeks of going live.
“Everyone says AI will kill the merchant website. We bet the opposite. Shoppers still want to visit the site, see the real product, and connect with it before they buy. So Keep Converting transforms every product page into the form that speaks to each shopper, and lets the site win the AI shift instead of just surviving it. We've now proven it works, and the next chapter is bringing it to every merchant,” said Mohammad El Mougi, founder and CEO of Keep Converting.
Mougi previously served as Chief Product Officer at Vezeeta, the leading health-tech platform in the Middle East, and earlier led marketing at Vodafone. Co-founder Manuel Prinz previously served as Head of Product at TikTok Shop US and was also part of the product management team at Walmart.
“At TikTok Shop and Walmart, I watched the world's best commerce teams ship one personalization framework after another and still hit the same wall — a recommendation engine here, a banner test there, none of it touching the page itself,” said Prinz. “Keep Converting is the first platform that rebuilds the actual experience per shopper. That's the unlock.”
The $2 million pre-seed round will support the onboarding of the next wave of merchants and the expansion of the engineering team behind the platform's cross-client intelligence, where every visit anywhere on the network sharpens performance everywhere.
Merchants interested in joining the next cohort can request access to the platform.
