FITXPERT Secures Strategic Investment from Foras International Investment Company to Accelerate Regional Expansion
Egyptian SaaS company FitXpert has secured a seven-figure strategic investment from Foras International Investment Company, marking the beginning of a new growth phase as the company prepares to scale its platform and expand across regional markets.
The investment was completed under the 0107 Invest initiative, reflecting increasing investor appetite for vertical SaaS companies with solid infrastructure and proven market traction, particularly across the healthcare, wellness, and lifestyle sectors.
Founded in 2023 by Salah Selim and Mostafa Mahmoud, FitXpert has developed an end-to-end software platform serving fitness trainers, gyms, nutrition centres, and clinics. The platform enables client management, subscription handling, training programmes, nutrition plans, and reporting, all through a unified digital system that replaces fragmented manual workflows.
FitXpert positions itself as operational infrastructure rather than a point solution, aiming to professionalise service delivery across a traditionally informal industry.
The new capital will be deployed to enhance the company’s technology stack, strengthen operational capabilities, and accelerate regional expansion, supporting its ambition to become a foundational platform for fitness and nutrition businesses across the Arab world.
Commenting on the investment, founder Salah Selim described the deal as a strategic validation of the company’s long-term vision. Co-founder Mostafa Mahmoud added that the partnership brings strategic depth through expertise, networks, and faster decision-making, with a focus on product expansion, institutional partnerships, and regional growth.
Mohamed Abouelnaga Negaty, owner of Foras Investment, said the deal aligns with his interest in sports and technology-enabled businesses, noting that FitXpert’s performance, team quality, and scalability potential stood out during the evaluation process, particularly with planned expansion into Gulf markets.
With consistent growth and a product built around real operational needs, FitXpert is positioning itself for broader development and regional expansion through 2026.
