Enhance Raises $18.2 Million to Accelerate US Expansion and Scale Personal Training Technology
Dubai-founded personal training technology company Enhance has raised US$18.2 million in equity and venture debt to accelerate its expansion across the United States and strengthen its position in the personal training technology market.
The funding comprises an equity investment from Global Ventures, a UAE-based venture capital firm, alongside venture debt from Stride Ventures, an India-headquartered global venture debt and growth credit fund.
“We are delighted to add growth capital and to diversify our capital structure, from a position of strength. We are becoming the global operating system for Personal Training, amid the popularity in the United States – the world’s largest gym market – of our GCC-built SaaS platform that redefines how PT services are delivered and managed,” Tarek Mounir, founder and CEO of Enhance, said. “With more US expansion ahead, and the prospect of other international markets being perfectly suited to our system – we look forward to the future with confidence.”
Enhance said mature, high-volume, low-price gym locations using its platform can generate personal training revenue of up to US$85,000 per club per month.
Over the next three to five years, the company aims to become the standard operating platform for the US$42 billion global personal training market. Enhance said there is currently no established operating-system category dedicated to personal training, identifying an opportunity for its platform as it pursues partnerships with major US gym operators to manage their personal training operations end to end.
Founded in Dubai in 2018, Enhance provides software designed to manage personal training operations. Its platform currently covers more than 700 contracted gym locations across the UAE, Saudi Arabia, Qatar, Bahrain, and the US, supporting more than 15,000 personal trainers and over 500,000 booked sessions per month.
Across the GCC, Enhance operates personal training services for GymNation in the UAE, Saudi Arabia, and Bahrain, with Saudi Arabia identified as its fastest-growing market outside the US. The company said its revenue has recorded a 65% compound annual growth rate since 2019.
Enhance has licensed its enterprise software in the US since January 2025 and said the platform is now deployed across more than 700 clubs operated by chains including Crunch Fitness, In-Shape Family Fitness, UFC Gym, and PureGym USA.
