Abwaab Acquires Egyptian Teacher-Focused Platform Eduact to Expand Its Education Solutions

Jordanian edtech company Abwaab has acquired Egyptian teacher-focused software platform Eduact for an undisclosed amount, marking the company’s second acquisition this year as it expands beyond its core student learning product.

Founded in 2020 by Adham Hamed and Ali Hisham in Giza, Egypt, Eduact provides independent teachers and small learning centres with software designed to manage video lessons, grading, payments, and workflows spanning both in-person and online teaching.

Abwaab plans to integrate Eduact’s tools into its wider platform and leverage its regional distribution to reach more teachers and learning centres across Egypt and other markets.

The transaction follows Abwaab’s acquisition of Apex Education in January, which added high-end international university admissions advisory to a business historically focused on curriculum-aligned learning for secondary school students.

The Eduact acquisition expands Abwaab in another direction, towards teachers and tutoring centres that continue to deliver a significant share of education in the region offline. The company is positioning the acquisition around providing software to these operators rather than replacing them with a fully digital model, combining Eduact’s existing teacher relationships with Abwaab’s content, technology, and distribution.

Founded in 2019 by former Uber executive Hamdi Tabbaa, alongside Sabri Hakim and Hussein AlSarabi, Abwaab operates across six MENA markets and has raised more than $30 million. Its $20 million Series A in 2021 was led by BECO Capital, with participation from 4DX Ventures, GSV Ventures, and Saudi Arabia’s Watar Partners.

The company has previously used M&A to enter or broaden markets, including its acquisition of Pakistani edtech company Edmatrix, although it has since exited Pakistan.