Al Khashan’s career reflects a progressive journey across multinational corporations, economic cities, and financial conglomerates. His leadership has consistently focused on building strong brand equity, driving investment promotion, and aligning marketing strategies with national development goals, particularly within Saudi Arabia’s Vision 2030 framework.
Executive Director Marketing
Waseem Al Khashan
Eng. Waseem Al Khashan has been appointed as the Chief Marketing and Communications Officer at ROSHN Real Estate, a Public Investment Fund (PIF)-owned company. With over 21 years of leadership experience in strategic marketing, brand management, and corporate communications, he has played a pivotal role in advancing the visibility and market positioning of leading organizations in Saudi Arabia.
Career Journey
– Chief Marketing & Communications Officer – ROSHN Real Estate (Present) – General Manager of Group Marketing – Olayan Financing Company – Head of Marketing, Communications & Investment Promotion – Industrial Valley – King Abdullah Economic City (KAEC) – Corporate Marketing Manager – King Abdullah Economic City (KAEC) – Regional Marketing Manager & Head of Personal Care – GCC – Colgate-Palmolive – Senior Brand Manager, Toothpaste Division – Colgate-Palmolive, Saudi Arabia – Operations Manager, Supply Planning Division (Detergents) – Procter & Gamble
Strategic Contributions
– Directed integrated marketing and communications strategies to strengthen brand positioning in competitive markets. – Advanced investment promotion and stakeholder engagement initiatives at KAEC’s Industrial Valley. – Led regional campaigns for Colgate-Palmolive, shaping product awareness and market share in the GCC. – Managed complex supply chain and brand operations within Procter & Gamble, fostering operational efficiency.
Academic Background & Professional Certifications
– Bachelor’s Degree in Chemical Engineering – Arizona State University, USA – General Management Program – INSEAD Business School – Leadership in Digital Transformation Program – Prince Mohammed bin Salman College of Business and Entrepreneurship (MBSC) – Corporate Entrepreneurship Program (Marketing & Support Services) – MBSC – Entrepreneurship & Small Business Management Program – Arizona State University
Leadership Impact
Eng. Waseem Al Khashan’s leadership is distinguished by his ability to merge global best practices in brand management with Saudi Arabia’s dynamic transformation agenda. Through strategic foresight and cross-sector expertise, he continues to enhance ROSHN’s role as a PIF flagship company, driving impactful marketing and communication strategies that resonate locally and internationally.
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