With nearly a decade of leadership, Wajdan has steered SQUATWOLF from a niche concept into a global movement one that empowers athletes, creators, and everyday performers to reach their potential through high-quality, purpose-built apparel. His leadership blends creative storytelling, operational precision, and digital-first innovation, positioning the brand at the intersection of culture, community, and performance.
Co-Founder & CEO
Wajdan Gul
Wajdan Gul is a visionary entrepreneur and global brand builder who has redefined activewear through innovation, authenticity, and performance. As Co-Founder and CEO of SQUATWOLF, he has led the transformation of a Dubai-born startup into one of the world’s most recognized premium activewear brands, celebrated for its design excellence and purpose-driven ethos.
Career Journey
– Co-Founder & Chief Executive Officer – SQUATWOLF (2016 – Present) – Head of Marketing – BOUNCE Middle East – Head of Digital Marketing – Cloudways – Digital Marketing Strategist – Gaditek Group Before founding SQUATWOLF, Wajdan built a career in digital transformation, marketing strategy, and audience engagement across leading regional and international firms—developing a deep understanding of brand ecosystems, consumer psychology, and growth marketing. This multidisciplinary foundation became the cornerstone of his entrepreneurial success.
Strategic Contributions
– Scaled SQUATWOLF into a global performance brand, expanding its presence across the GCC, Europe, and North America. – Built a digital-first commerce and community platform, integrating storytelling, influencer partnerships, and omni-channel strategies. – Redefined lifestyle branding in the Middle East, merging fashion, functionality, and inclusivity to inspire a new generation of fitness enthusiasts. – Cultivated a strong internal culture, empowering teams across design, marketing, and operations to deliver excellence at scale. – Pioneered regional-to-global brand expansion, positioning SQUATWOLF as a benchmark for homegrown innovation with international impact.
Leadership Philosophy
Wajdan’s leadership is anchored in authenticity, creativity, and discipline. He views brand-building as both an art and a science—where success is measured not only in market share but in the strength of community and purpose. His approach emphasizes customer experience, cultural resonance, and long-term brand equity over short-term wins.
Legacy & Vision
Driven by curiosity and conviction, Wajdan Gul continues to challenge traditional boundaries of lifestyle branding, digital growth, and global expansion. Under his direction, SQUATWOLF stands as a symbol of what MENA-born brands can achieve globally—uniting innovation, passion, and performance under a shared purpose. His ongoing mission is clear: to build brands that inspire movement, community, and transformation, proving that true success begins where vision meets execution.
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