With over two decades of leadership, LohMirmand has built GITEX into a cross-continental powerhouse, spanning Africa, Europe, Asia, and soon Latin America. Her work transcends event management — it’s ecosystem building. Under her direction, DWTC has turned exhibitions into instruments of influence, driving capital, talent, and partnerships that shape international technology policy and collaboration.
Executive Vice President
Trixie LohMirmand
Trixie LohMirmand is a global leader in the events and technology ecosystem, credited with transforming GITEX from a regional exhibition into one of the world’s most influential technology platforms. As Executive Vice President of the Dubai World Trade Centre (DWTC), she has redefined the events industry as a strategic vehicle for soft power, positioning Dubai at the centre of global innovation, diplomacy, and digital transformation.
Career Journey
– Executive Vice President – Dubai World Trade Centre (DWTC) Since joining DWTC in 2005, LohMirmand has led the reinvention of Dubai’s event ecosystem, transforming GITEX and Gulfood into globally recognized industry leaders. – Reed Exhibitions (Singapore & London) Pioneered major international trade events, including Singapore’s prestigious aerospace and defence show, breaking barriers in a traditionally male-dominated sector. – Creative Advertising – Singapore
Key Achievements
– Transformed GITEX into the world’s largest and most influential technology event, recognized as a diplomatic platform for global innovation and AI policy dialogue. – Launched GITEX North Star, now the world’s largest startup event, catalyzing the region’s innovation economy. – Expanded GITEX globally, entering 11 markets including Singapore, Marrakesh, Berlin, Lagos, and Hanoi — creating a unified tech narrative across continents. – Elevated Gulfood to the world’s largest food industry platform, with exponential growth across DWTC and Dubai Expo City. – Pioneered an integrated operational model at DWTC, internalizing creative and delivery functions to ensure authenticity, speed, and strategic precision. – Championed AI Everything Expo, expanding to Kenya and Egypt, strengthening the UAE’s influence in digital economy and AI diplomacy.
Recognitions & Awards
– Named among the most influential women shaping the global events and technology sectors. – Honoured for advancing Dubai’s reputation as a global hub for innovation and entrepreneurship. – Recognized by international industry bodies for her pioneering role in event globalization and digital transformation.
Leadership Impact
Trixie LohMirmand stands as one of the most influential architects of Dubai’s soft power strategy. Through GITEX, she has elevated Dubai’s global profile, turning a homegrown brand into a multi-continent platform of innovation, investment, and diplomacy. Her leadership fuses strategy with humanity — creating not just economic impact, but inspiration, opportunity, and trust across borders.
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