Alsheikh’s career reflects a proven ability to lead institutional transformation, build commercial strategies, and expand entertainment and sports ventures in Saudi Arabia. His leadership journey spans both private and public sectors, contributing to the Kingdom’s growing position as a hub for sports investment and entertainment in line with Vision 2030.
CEO
Sultan A. Alsheikh
Sultan bin Abdulaziz Alsheikh has been appointed as the Chief Executive Officer of SMC Vibes, the sports and entertainment subsidiary of SMC Group. With more than 15 years of experience in marketing, management, and business development, he has played pivotal roles in driving growth and innovation across sports, entertainment, and financial services.
Career Journey
– CEO – SMC Vibes (Present) – CEO – Al Hilal Investment Company – Chief Commercial Officer – Al Hilal Investment Company – CEO – First Entertainment Company – Marketing Manager – Idac Merieux Nutrisciences Laboratories – Marketing Manager – Albilad Capital – Marketing Officer / Senior Marketing Officer – Albilad Capital – Senior Marketing Officer – Bank Albilad
Board Memberships & Leadership Roles
– Board Member – Al Hilal Saudi Football Club – Chairman – Sports Investment Committee, Riyadh Chamber of Commerce
Academic Credentials & Professional Programs
– Master’s in Strategic Marketing – University of Wollongong – Bachelor’s in Marketing – King Saud University – Executive Programs – London Business School and other leading global institutions
Leadership Impact
Alsheikh’s leadership is characterized by his ability to bridge sports, entertainment, and business innovation. Through his executive roles and board memberships, he has driven strategies that enhance commercial performance, promote sports investments, and expand entertainment platforms—cementing his role as a key contributor to Saudi Arabia’s entertainment and sports ecosystem.
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