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Rayan Karaky

Rayan Karaky

Managing Director International Expansion - EMEA & South East Asia - Amazon Ads at Amazon

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ad techAdvertisingAmazon AdsD2CDigital MarketingEMEAentrepreneurshipGoogle MENAInnovationInternational ExpansionLeadershipSouth East AsiaSustainability

About

With over 20 years of experience in digital media and advertising, Rayan Karaky leads international expansion for Amazon Ads across EMEA and South East Asia, overseeing market entry strategies, strategic partnerships, and multinational teams. He is also the co-founder of Undrgoods, a D2C brand focusing on sustainable men’s essentials, and has previously served as Chairman of IAB MENA and in senior leadership roles at Google MENA, driving innovation in ad technology and partnerships. Karaky’s expertise spans digital marketing, ad tech, and CRM, complemented by a strong focus on innovation, diversity, and inclusion. He holds a Bachelor’s degree in Finance from Lebanese American University, enabling him to integrate strategic vision with financial acumen to deliver impactful advertising solutions.