Since establishing Sela in 1997, he has steered the company into becoming a leading organizer of world-class events across sports, entertainment, and culture. Under his leadership, the company inaugurated its international headquarters in London in 2025, extending its expertise to global markets. The same year, Sela announced a strategic partnership with the Saudi General Entertainment Authority and TKO Group Holdings to launch a new boxing organization, aimed at talent development and hosting major international events.
CEO
Rakan AlHarthy
Dr. Rakan AlHarthy, Managing Director and CEO of Sela Sport, has been recognized among Forbes Middle East’s Most Powerful Travel & Tourism Leaders 2025 — a testament to his transformative leadership in expanding Saudi Arabia’s sports, entertainment, and cultural sectors to global audiences.
Career Journey
• Sela Sport – Founder, Managing Director & CEO (since 1997) • Sela Holding – Vice Chairman of the Board • Board Member – Qiddiya Investment Company • Board Member – General Entertainment Authority • Board Member – Events Investment Fund
Academic Credentials
• Master’s in Business Administration (Healthcare Management) – Frankfurt School of Finance & Management, Germany • Bachelor’s in Medicine & Surgery – King Saud University, Saudi Arabia
Leadership Impact
Sela Sport, the first sports marketing company in Saudi Arabia (established in 1995), has flourished under Dr. AlHarthy’s leadership, delivering large-scale sporting events, match operations, and marketing initiatives. His contributions were recognized in the 2019 Joy Awards for his role in shaping the Kingdom’s entertainment industry. By integrating global partnerships and innovative event experiences, Dr. Al-Harthi continues to align Sela’s growth with the ambitions of Vision 2030, positioning Saudi Arabia as a global hub for sports and entertainment.
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