Almubarak has been appointed Chief Executive Officer of SRMG Media Solutions (SMS) — the commercial arm of the Saudi Research and Media Group (SRMG). In her new role, she will spearhead SMS’s next phase of growth, delivering integrated media solutions that encompass strategic planning, execution, and sustainable expansion.
CEO
Neda Almubarak
When it comes to shaping the commercial media landscape in the Arab world, Neda Almubarak stands among the region’s most dynamic leaders. With a proven track record in media strategy, consulting, and business growth, she now steps into a pivotal role at the helm of one of Saudi Arabia’s most influential media arms.
Career Journey
Before her appointment, Almubarak served as General Manager of SRMG Think, where she doubled the unit’s consulting services and achieved significant year-on-year revenue growth. Her career is distinguished by direct collaboration with decision-makers in economics, investment, tourism, and public policy, enabling her to deliver impactful, insight-driven solutions.
Strategic Mandate at SMS
Under her leadership, SMS is set to leverage SRMG’s extensive ecosystem, which includes a network of over 30 media platforms such as Asharq, Arab News, Sayidaty, Hia, Billboard Arabia, and Thmanyah — the latter recently securing exclusive broadcast rights for the Saudi Pro League until 2031. This unique position enables SMS to provide advertisers with unprecedented access to over 210 million users across the region through digital, print, TV, radio, and outdoor channels, delivering tailor-made solutions designed to maximize brand impact and ensure strong returns on investment.
Leadership Impact
By combining SRMG’s broad reach with data-driven strategies, Al-Mubarak aims to transform SMS into the region’s go-to hub for innovative, high-performance media campaigns. Her vision is anchored in client-centric solutions, cross-platform integration, and sustainable commercial growth.
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