Muhammad Bassrawi
SED – Chief Marketing & Destination Officer at Qiddiya
About
Muhammad Bassrawi is a seasoned marketing and destination executive with over two decades of leadership across national tourism entities and global corporations. Currently serving as SED – Chief Marketing & Destination Officer at Qiddiya, he oversees the full marketing and destination mandate, including brand, communications, digital strategy, content, sponsorships, loyalty, and DMMO operations, shaping the global launch of one of Saudi Arabia’s most ambitious giga projects. Previously, at the Saudi Tourism Authority, he led domestic tourism growth and product development initiatives that strengthened the Kingdom’s tourism ecosystem. His leadership is reinforced by executive education at Harvard Business School and INSEAD, alongside a Bachelor of Science degree from King AbdulAziz University, reflecting a career grounded in strategic vision, commercial excellence, and destination-building expertise.