Madawi Mashal AlRasheed
Film Promotion Senior Specialist at Saudi Film Commission
About
With 14 years of multidisciplinary expertise spanning culture, telecommunications, and human development, Madawi Mashal AlRasheed is a versatile leader driving both cultural transformation and organizational growth. Currently serving as a Film Promotion Senior Specialist at the Saudi Film Commission since 2022, she spearheads flagship initiatives like Cinematic Windows and the Gulf Cinema Festival, amplifying Saudi cinema on the global stage. Her extensive career features pivotal roles at TAWAL and the Ministry of Culture, where she optimized commercial operations and led major training programs empowering female talent. Grounded in a behavioral science background with a Bachelor's degree in Psychology from King Saud University, alongside early experience as a psychological counselor and certified life coach, AlRasheed seamlessly bridges strategic administration with human empowerment. She remains committed to fostering conscious human capital to deliver a lasting, sustainable impact across creative industries.