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Karim Abd El Razek

Karim Abd El Razek

Founder and CEO of Pure Planet Company

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Brand DevelopmentBusiness GrowthF&Bfranchise operationsHospitalityMiddle Eastmulti-unit operationsoperational strategyrestaurant management

About

Karim Abd El Razek is a seasoned F&B executive with over 25 years of experience in building and scaling restaurant brands across the Middle East. As Founder and CEO of Pure Planet Company and Co-Founder of Zad International United LLC, he specializes in concept creation, operational systems, franchise development, and brand transformation. His expertise lies in turning innovative ideas into structured, profitable, and scalable businesses while ensuring consistency, efficiency, and sustainable growth across multiple brands and formats.