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About
Raised in a business-oriented environment that valued innovation and investment, Ghada Al Rashid developed an early passion for strategic thinking, creativity, and leadership. Her entrepreneurial journey began with the founding of GEXPO, which has since grown into a leading national company renowned for organizing large-scale events, fashion shows, and exhibitions to international standards. Under her leadership, GEXPO has successfully delivered major entertainment and cultural projects, later expanding to attract and execute global events through a Saudi team that reflects national identity and cultural authenticity.