Currently serving as Director of Business Development and Investment Attraction at the Aseer Development Authority (ASDA – هيئة تطوير منطقة عسير), he spearheads initiatives to attract domestic and foreign investments, drive business growth, and align regional development strategies with Saudi Vision 2030.
Director Of Business Development and Investment Attraction
Falah Garoot
Falah Garoot is a seasoned executive recognized for his expertise in business development, investment attraction, and corporate finance. His leadership focuses on fostering strategic partnerships, structuring investment opportunities, and delivering impactful outcomes for investors and stakeholders within the Kingdom’s evolving economy.
Career Journey
• Aseer Development Authority (ASDA) – Director of Business Development & Investment Attraction (current) • Tourism Development Fund – Business Coverage & Portfolio Management Lead • Established SME funding models • Built financial partnerships • Introduced innovative financing solutions to support SMEs
Academic Credentials
• Dual MBA Degrees – Finance & International Business, Xavier University • Executive Certifications: • Harvard Business School – Foundation of Private Equity & Venture Capital • Oxford Management Centre – Strategy Masterclass
Leadership Impact
Through his work at ASDA and previous roles in the financial and tourism sectors, Falah Garoot has been instrumental in advancing investment-driven growth models. His leadership contributes directly to Saudi Arabia’s Vision 2030 objectives by enabling regional development, strengthening investor confidence, and promoting sustainable business ecosystems.
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