Appointed CEO in 2024, Al Obailan has leveraged his extensive background in sales and marketing to drive operational excellence and expansion. Under his leadership, the group operated 23 hotels and 69 family entertainment centers in 2024, generating revenues of $181 million and net profits of $1.4 million. That same year, BAAN Holding signed two landmark agreements with Al-Oula Real Estate Development Company and Abdul Mohsen Al Hokair Holding Group to acquire assets valued at $221.4 million, strengthening its portfolio in hospitality and entertainment.
Group CEO
Fahad Al Obailan
Fahad Al Obailan, Chief Executive Officer of BAAN Holding (formerly Al Hokair Group), has been named among Forbes Middle East’s Most Powerful Travel & Tourism Leaders 2025 — a recognition that reflects his strategic leadership in advancing Saudi Arabia’s tourism, hospitality, and entertainment sectors.
Career Journey
• BAAN Holding – Chief Executive Officer (since 2024) • Almosafer (Seera Group) – CEO of Tourism • Seera Group – Vice President of Sales & Retail • Lexus Saudi Arabia – Senior General Manager • Abdul Latif Jameel Group – General Manager of Marketing Operations
Board & Committee Roles
• Chairman – Almosafer for Activities Company • Vice Chairman – Saudi Industries Development Company • Board Member – Banan Holding • Board Member – Al-Tanfeethi Company • Board Member – MENALAC (Middle East & North Africa Leisure & Attractions Council) • Board Member – Malahi Entertainment Company • Board Member – Torisco Company • Advisory Board Member – Tourism Curriculum, Princess Nourah bint Abdulrahman University • Vice Chairman – Tourism Committee, Riyadh Chamber of Commerce • Former Board Member – Najm Company, BATIC Investments & Logistics Company
Academic Credentials
• Executive Master’s in Global Management – Thunderbird School of Global Management, Arizona, USA • Bachelor’s in Business Administration – King Saud University, Saudi Arabia • Executive Programs in Leadership & Management – London Business School, ESSEC Business School (France), Toyota Kaizen Institute, and Disney Institute
Leadership Impact
Through a combination of strategic acquisitions, operational scaling, and innovation in guest experiences, Fahad Al Obailanis positioning Banan Holding as a powerhouse in Saudi Arabia’s tourism and entertainment landscape. His leadership aligns with the Kingdom’s Vision 2030 goals, fostering economic diversification and elevating the country’s standing as a global destination for leisure and hospitality.
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