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About
Since 2021, Dr. Harnisch has served as the Founder and CEO of Lunasole Hospitality, headquartered in Dubai, a boutique advisory firm dedicated to supporting investor developers and owners of hospitality projects. Lunasole provides independent, lifecycle-based advisory services that maximize the value and performance of hospitality assets, uniquely focusing on investor priorities in an ecosystem often fragmented by competing stakeholder objectives. His leadership is guided by a philosophy that integrates financial performance with guest experience, ensuring hospitality assets achieve sustainable profitability and strategic differentiation.