Bitar currently serves as Founder & CEO of BBM Licensing (since January 2025), Co-Founder of the Cultural Licensing Network (since May 2025), and Co-Founder & Executive Chairman of The Artsperation Store (since January 2025). He also represents Artistory in the Middle East and co-founded the Afaq Licensing Conference. His portfolio reflects a career dedicated to building sustainable business models, empowering creative industries, and bridging regional brands with international markets.
Founder & CEO
Amer Bitar
Amer Bitar is a Syrian-Canadian entrepreneur and expert in intellectual property licensing, brand expansion, and cross-border partnerships. With more than 20 years of experience in media content development, franchise modeling, and strategic brand empowerment, he has become a recognized figure in advancing Arab and international creative ventures.
Career Journey
– Founder & CEO – BBM Licensing (2025 – Present) – Co-Founder – Cultural Licensing Network (2025 – Present) – Co-Founder & Executive Chairman – The Artsperation Store (2025 – Present) – Middle East Agent – Artistory (2023 – Present) – Co-Founder – Afaq Licensing Conference (2023 – Present) – Independent Researcher – National Coalition of Independent Scholars (2021 – Present) – Founder & CEO – Marketcom – Co-Founder & Board Member – Commimania – Associate Partner – The Culture Factor Group – Founder & Strategic Advisor – The Apricot Tree Consulting – Advisory Board Member – RealityGame (France) – Consumer Products & Licensing Director – WWE (Middle East) – Senior Strategic Advisor – Sharjah Media City (Shams) – Licensing Director – Animation International – Co-Founder & General Manager – Media à la Carte – Executive General Manager – Spacetoon TV – General Manager, Dubai Operations – Spacetoon TV – Management Consultant – Motif Agency – Business Development Manager – Les Phéniciens Inc, Montreal
Publications
– Author of “Bedouin Visual Leadership in the Middle East” (2021)
Academic Credentials
– Doctorate in Business Administration – University of Bradford, UK – Master’s in Business Administration – Université du Québec à Montréal, Canada – Postgraduate Diploma in International Trade – McGill University, Canada – Bachelor’s in Economics – University of Damascus, Syria
Leadership Impact
Amer Bitar’s career embodies the intersection of entrepreneurship, licensing innovation, and cultural exchange. By developing scalable models for brand expansion and championing Arab creative industries, he has positioned himself as a global leader in intellectual property and cultural entrepreneurship. His work continues to empower brands and creative projects, reinforcing the role of licensing as a driver of sustainable economic and cultural growth.
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