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Ali Mansour

Ali Mansour

CEO at eXtra (United Electronics Co.)

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CEOUnited Electronics CoSaudi RetailBusiness DevelopmentCommercial StrategyMarketing LeaderExecutive BioCorporate Governance

About

Ali Mansour is the Chief Executive Officer of eXtra (United Electronics Co.), bringing over two decades of commercial expertise and strategic vision to the forefront of the Middle Eastern retail sector. His distinguished career spans a landmark 17-year tenure within eXtra, where he progressively advanced through pivotal roles—including Procurement Director, Chief Commercial Officer, and CEO of Retail—before being appointed to lead the entire enterprise in 2026. This deep institutional knowledge is complemented by early international experience as a General Manager in Thailand. Backed by a strong academic foundation with a BS in Marketing from the Lebanese American University, Mansour combines rigorous data-driven market analysis with a commitment to sustainable corporate agility, focusing on building scalable retail ecosystems and innovative consumer experiences that drive meaningful economic impact across Saudi Arabia and the region.