Currently, Al Nowais also serves as Regional CEO of AppsCo Inc. (since 2022), a Norwegian technology company offering advanced HR, identity, and access management platforms; and as UAE CEO of PriviCore (since 2022), a company specializing in privacy management, cybersecurity, and AI-powered data protection. He is also a strategic partner and advisor at Bramston & Partners, an international consulting firm established in 2002, focused on risk management, strategic intelligence, and advisory for vital sectors such as energy, trade, and finance.
Founder & CEO
Ahmed Al Nowais
Ahmed Nasser Al Nowais, Founder and Chief Executive Officer of Annex Investments since 2017, is a recognized leader in investment, entrepreneurship, and technology-driven business growth across the Middle East and North Africa. His career spans multiple industries including venture capital, cybersecurity, AI, privacy management, and strategic consulting, where he has played a central role in enabling startups, building partnerships, and driving digital transformation.
Career Journey
• Annex Investments – Founder & CEO (since 2017) • AppsCo Inc. – Regional CEO, MENA (since 2022) • PriviCore – CEO, UAE (since 2022) • Bramston & Partners – Strategic Partner & Advisor • Trust Car Rental – Founder & CEO (2010–2014) • Abu Dhabi Commercial Bank – Senior Analyst (2018–2019) • Tawazun Council – Senior Analyst (2014–2018) • EY (Ernst & Young) – Financial Analyst (2012)
Board Memberships & Professional Associations
• Board Member – Emirates Angels Investors Association (since 2020) • Member – Gulf Family Business Council (since 2019) • Member – European Business Angels Network (EBAN) (since 2022) • Member – COO Network Middle East (since 2020) • Former Founding Board Member – Emirates Family Office Association (2022–2024)
Academic Credentials
• Master’s in Law (2021) – Panthéon-Assas University, France • Bachelor’s in Business Administration, Finance (2013) – American University of Sharjah
Leadership Impact
Ahmed Al Nowais has built a career that bridges investment, entrepreneurship, and technology innovation. Through Annex Investments and his leadership roles across multiple companies, he has supported the growth of startups, advanced the adoption of cybersecurity and AI-driven solutions, and contributed to building a resilient investment ecosystem in the UAE and the broader MENA region. His work reflects a commitment to sustainable growth, strategic partnerships, and empowering entrepreneurs in line with the UAE’s global ambitions.
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