Dubai, UAE – Publicis Groupe Middle East has announced the acquisition of Chain Reaction, one of the region’s leading independent digital marketing agencies, in a strategic move that aims to strengthen its leadership in performance marketing, content creation, and experience design.
The acquisition will enhance Publicis Groupe Middle East’s footprint in two key markets – the UAE and Saudi Arabia – while expanding its ability to deliver agile, data-driven solutions for a diverse range of clients, from ambitious SMEs to global brands.
With over 15 years of legacy and a team of more than 190 digital specialists, Chain Reaction brings award-winning expertise across performance marketing, digital media, data analytics, creativity, technology, and marketing consultancy. As a fully integrated agency, its deep regional knowledge and innovative approach will further empower Publicis Groupe Middle East to drive measurable business outcomes.
This strategic acquisition underscores the Group’s commitment to future-proofing businesses with performance-driven digital marketing solutions. By strengthening its “Power of One” approach, Publicis seamlessly integrates creative, media, and technology to meet the evolving needs of multinational clients and SMEs alike. The deal also expands the Group’s specialized talent hubs across the region, enhancing flexibility, execution, and scalability for clients.
“This acquisition is a significant step in our ongoing transformation and growth strategy,” said Bassel Kakish, Chief Executive Officer, Publicis Groupe Middle East & Turkey. “The integration of Chain Reaction further enhances our Power of One proposition and accelerates our connected media model, a data-driven approach that seamlessly integrates media, technology, and creative to drive performance. This positions us to meet the dynamic needs of the market, scale our talent expertise, and provide comprehensive, agile solutions that drive long-term success for our clients.”
Saif Jarad, Founder & Chief Executive Officer, Chain Reaction, added: “By joining Publicis Groupe Middle East, we’re joining forces with a global leader that shares our values, our culture, and our vision for the future of this industry. The journey of building Chain Reaction over the past 15 years has been fueled with innovation, growth and resilience, and we are excited to begin a new chapter that will accelerate this growth, expand our capabilities and empower our talented teams to deliver even greater impact for our clients.”
