Amazon Ads and Netflix today announced a new partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The service will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia, with the integration launching in Q4 2025.
Paul Kotas, Senior Vice President, Amazon Ads, said: “We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP. Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads.”
Amy Reinhard, President of Advertising at Netflix, added: “This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals. By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience.”
Amazon DSP is a sophisticated technology solution that gives Amazon Ads customers greater choice and flexibility. It leverages unique first-party insights and advanced clean room technology to improve efficiency and performance, while using cutting-edge AI to deliver impactful ads to relevant audiences through automation that streamlines campaign planning, buying, and measurement.
