Goldtag, a digital asset developer that enables trading precious metals via blockchain technology and integrates its system into multiple platforms, has raised $10 million in Series A funding.
The round was led by RePie Portföy, with participation from Turkcell, Colendi, Finberg, and Inveo Portföy, valuing the company at $50 million. This marks a 10x growth since its $1.1 million seed funding in November 2023.
Goldtag is now Turkey’s largest digital precious metals platform, with more than 2.2 million active users conducting over 1 million monthly transactions. The platform is integrated with leading payment providers such as Paycell, MoneyPay, Hepsipay, Papara, AhlPay, and PeP, while also enabling trades through its mobile app.
Expanding into new sectors
Dolunay Sabuncuoğlu, Co-Founder and CEO of Goldtag, said:
“We are transforming financial access into a simple, secure, and social experience. The strong demand validates our product-market fit and integration model. With this investment, we will launch our tokenization infrastructure and expand access to alternative assets such as agricultural commodities, energy products, metals, and solar power plants.”
Altuğ Dayıoğlu, General Manager of RePie Portföy, commented:
“We continue our pivotal role in the startup ecosystem with selective investments. Goldtag excels in both technology-driven financial access and regulatory compliance. With this investment, we will support its growth in Turkey and the Middle East.”
Middle East expansion plans
Sabuncuoğlu revealed plans to expand into the MENA region by 2026, announcing partnerships with two unicorns in the Middle East and ongoing integration talks with eight companies across banking, e-commerce, and securities. He added:
“Once these integrations are completed, we will reach a potential pool of 40 million users, aiming to surpass 5 million active users by 2026.”
Innovation and new services
Beyond trading, the Goldtag app allows users to create digital events such as weddings or “gold days,” with investments starting from just 1 lira. Users can also sell gold at spot rates and transfer funds 24/7.
Goldtag is further working on physical gold withdrawal machines in collaboration with top Turkish engineering firms, bridging the gap between digital and physical assets.
