Shahbandr, a leading enabler of e-commerce and digital transformation in Saudi Arabia and the wider MENA region, has announced a strategic partnership with Tamara, the region’s foremost provider of Buy Now, Pay Later (BNPL) solutions, to empower over 18,000 active online stores with flexible payment options designed to boost sales and improve customer experience.
As part of the agreement, Tamara’s BNPL services will be made available to all merchants on the Shahbandr platform, enhancing the shopping journey through diverse payment and instalment options that increase conversion rates and customer loyalty. Additionally, Shahbandr will collect its service fees directly from Tamara, streamlining financial operations, accelerating revenue cycles, and maximizing value for merchants.
Supporting entrepreneurs and retailers in transitioning seamlessly into e-commerce without requiring technical expertise, Shahbandr provides integrated payment solutions, logistics support, and advanced data analytics tools to improve sales performance. Today, the platform powers over 18,000 online stores, helping merchants build sustainable digital businesses.
Shahbandr has also reinforced its position as an e-commerce innovator by introducing Video Commerce as a built-in service for the first time in the region. This feature enables merchants to sell products through interactive videos and live streaming, proven to increase sales by 5x and engagement rates by up to 15x compared to traditional listings.
Commenting on the partnership, Shady Abdelshaheed, Co-Founder and CEO of Shahbandr, said: “We’re delighted to partner with Tamara, as this marks a significant milestone for Shahbandr merchants. Tamara is a trusted partner, highly regarded by customers in the Kingdom. Integrating its solutions into our platform will boost store sales and greatly simplify financial processes. Our vision at Shahbandr is to create a connected and more intelligent e-commerce ecosystem, and this partnership effectively strengthens that mission.”
Mansour Al-Obaid, Partner and Development Advisor at Shahbandr, added: “Our partnership with Tamara is another step toward realizing our vision of building a comprehensive and intelligent e-commerce ecosystem. At Shahbandr, we strive to empower merchants with a fully integrated digital experience, enhanced with the latest technologies, to deliver a sustainable and enjoyable experience for customers—one that drives sales and growth to unprecedented levels.”
This partnership is part of Shahbandr’s broader strategy of forming strategic alliances that advance digital commerce growth in Saudi Arabia and across the MENA region, combining innovative technologies and flexible financial solutions to create a smarter, more connected ecosystem.
