Dubai-based AI-driven data activation platform Journify is transforming how GCC brands leverage first-party data for measurable growth. The company has achieved 5x revenue growth and doubled its valuation within just six months, expanding rapidly across Saudi Arabia, the UAE, and the Gulf region. Journify has become the preferred partner for brands seeking performance-driven, privacy-compliant marketing solutions.
Empowering Brands with First-Party Data Activation
Journify has helped leading brands such as Jarir and Baytonia achieve significant increases in Return on Ad Spend (ROAS) and reductions in Cost Per Purchase (CPP) by activating first-party data on major platforms like Meta and TikTok. Jarir saw a 182% increase in ROAS and a 51% decrease in CPP, while Baytonia achieved an 80% ROAS increase and 44% CPP reduction on TikTok.
Strategic Funding to Boost AI Development and Expansion
Journify recently secured strategic investments from Shorooq, Bunat Ventures, and Plug and Play to accelerate AI solutions development, team growth, and regional presence. The company is focusing on agentic AI systems to deliver personalized ad experiences and automated campaign optimization.
Leadership Insight:
Taoufik El Jamali, Co-Founder and CEO — alongside fellow co-founders Omar AlShoubaki and Amine Chouki — stated:
“In today’s privacy-first world, brands need solutions that deliver growth and profitability. We are reimagining brand-customer relationships, and our clients’ results validate this approach, signaling a new era in digital marketing.”
Digital Advertising Market in MENA
MENA is one of the fastest-growing digital ad markets globally, with digital ad spend surging 20% in 2024 to $7 billion, according to the Interactive Advertising Bureau (IAB). Despite this growth, data fragmentation and lack of transparency remain challenges, highlighting the value of platforms like Journify.
