Valu Expands to Jordan with Central Bank Nod for BNPL Launch

Valu Receives Initial Approval from the Central Bank of Jordan to Launch BNPL Services
Valu, the MENA region’s leading fintech powerhouse, has secured initial approval from the Central Bank of Jordan to launch its Buy Now, Pay Later (BNPL) services in the Kingdom — marking a pivotal move in the company’s regional growth strategy.
This decision reflects Jordan’s dynamic market and the increasing demand for flexible, accessible financial solutions. The country stands as a promising landscape for economic progress and digital transformation.
Valu’s BNPL platform is designed to transform consumer shopping behavior by offering flexible installment plans for essential and aspirational purchases across retail, electronics, and healthcare sectors. The service aims to ease financial burdens, improve lifestyles, and promote financial inclusion by offering access to credit for broader demographics.
For businesses and merchants, Valu presents a powerful tool to drive sales, attract new customers, and enhance loyalty via seamless integration of flexible payment solutions.
To lay the foundation for a successful market entry, Valu has formed strategic partnerships with local merchants and financial institutions, while onboarding seasoned professionals with expertise in Jordan’s financial sector.
Habiba Naguib, Chief Market Expansion and Strategy Officer at Valu, commented:
“Expanding into Jordan with our BNPL solutions is a key milestone — empowering individuals with responsible credit options that enhance their purchasing power and financial well-being.“
This expansion comes shortly after Valu’s listing on the Egyptian Exchange (EGX) and strategic investment from Amazon, reinforcing its position as a regional fintech leader dedicated to innovation, financial inclusion, and accessible digital finance.