ProvenMed, a leading MedTech innovator, has announced a strategic partnership with Dr. Nutrition, the Middle East’s largest health and nutrition retailer, to launch Livv®, the region’s first AI-powered smart urine testing kit for home use.
This partnership marks a significant step in enabling proactive home-based healthcare, allowing users to monitor their health in real time without needing to visit clinics—thus promoting early detection and smarter health management.
Livv® will soon be available at 118 Dr. Nutrition stores across the UAE, including flagship locations such as Dubai Mall, and will also be accessible through Dr. Nutrition’s e-commerce platform, offering nationwide reach.
Amine Staali, CEO of ProvenMed, stated:
“We are proud to join forces with Dr. Nutrition. Our visions are perfectly aligned, and together we aim to make preventive healthcare more affordable and accessible across the Middle East.”
Mostafa Elmaria, Deputy CEO of Dr. Nutrition, added:
“Livv® is a game-changer for home wellness. It reflects our mission to bring innovative, science-backed health solutions to every household in the UAE.”
Livv® is the latest addition to ProvenMed’s growing product portfolio, which also includes ActivGo®, the world’s first wearable urinary incontinence device with a self-cleaning system.
ProvenMed is widely recognized for its commitment to digital diagnostics and continence care, while Dr. Nutrition, founded in 2001, offers over 7,000 health products across 10 countries, along with in-house diet programs and personalized wellness services.
