ENOC Group, a leading integrated global energy player, and Amazon UAE have announced a strategic collaboration to deliver innovative retail solutions and enhance customer experiences across the UAE.
Signed under a memorandum of understanding (MoU), the partnership represents a milestone in combining ENOC’s extensive retail network with Amazon’s advanced technologies, including Just Walk Out technology, which enables seamless and contactless shopping experiences. The agreement sets the stage for a range of joint initiatives aimed at elevating customer satisfaction both online and in-store.
Amazon plans to leverage ENOC’s widespread presence across the country to accelerate delivery of everyday essentials and high-demand products, while also supporting sustainable urban development goals. By repurposing ENOC’s infrastructure as quick-fulfilment hubs, Amazon aims to reduce delivery distances, ease traffic congestion, and enhance last-mile efficiency.
In addition, Amazon will explore integrating Just Walk Out technology into ENOC’s ZOOM convenience stores at select locations, allowing customers to complete their purchases effortlessly without stopping at checkout counters.
Hussain Sultan Lootah, Acting Group CEO of ENOC, said:
“This partnership with Amazon enables us to bring world-class technological solutions to our customers in the UAE. Beyond enhancing convenience and efficiency, it will redefine the retail experience, reinforcing our pivotal role in shaping the future of retail across the nation.”
Through this collaboration, ENOC will also expand its digital footprint by offering its products for the first time on Amazon.ae, enabling customers to shop for ENOC items directly online.
Ronaldo Mouchawar, Vice President of Amazon Middle East and Africa, stated:
“We are proud to partner with ENOC, a trusted and established name in the UAE. This collaboration reflects our shared vision to make retail innovation more accessible and to deliver exceptional shopping experiences — whether customers are on the move or at home. By combining our digital expertise with ENOC’s extensive network, we aim to create seamless retail journeys that align with the UAE’s goals for digital transformation and sustainable urban development.”
As ENOC and Amazon UAE continue to work together to reimagine the future of retail, the companies will gradually announce details of their joint initiatives over the coming months.
