Touché Privé, the Turkish-born modest fashion powerhouse redefining contemporary style and self-expression for women worldwide, has successfully raised USD 5 million in a growth round led by Amplify Growth Partnership. This strategic investment marks a major step toward the company’s ambition to become the global leader in the modest fashion industry.
With this funding, Touché Privé plans to accelerate its GCC expansion, starting with Saudi Arabia, the fastest-growing fashion market in the region. The brand is partnering with one of the Kingdom’s largest retail groups to launch flagship stores in prime retail destinations, further embedding its presence in a market that plays a crucial role in shaping global fashion trends.
The company’s momentum is driven by surging demand for its design-led collections, which blend modern aesthetics with modest sensibilities. In 2024, Touché Privé achieved 102% year-over-year growth, generating USD 30 million (SAR 113 million) in revenue. The brand enjoys strong loyalty among millennial and Gen Z women aged 20–45, who seek versatile, fashion-forward modest wear that complements their lifestyles.
The global modest fashion market is forecasted to grow from USD 280 billion to more than USD 400 billion by 2030, with Saudi Arabia leading the charge with double-digit growth rates. By combining premium design with a digital-first strategy, Touché Privé aims to set new benchmarks across Saudi Arabia, the UAE, and Kuwait.
“Saudi Arabia is inspiring transformation and modernization globally, from innovation to fashion. With Amplify Growth’s alliance, we are doubling down on our expansion in the Kingdom and across the GCC. Our mission is to empower women to express themselves confidently through design, community, and modern modesty,” said Enes Can Büyükköse, CEO of Touché Privé.
“Amplify Growth is proud to partner with Touché Privé as they deepen their presence across the Kingdom of Saudi Arabia. This represents our third transaction to date and reflects our conviction in Touché Privé’s strong track record, having rapidly grown into a global omnichannel player with sales across 100+ countries,” said Sharaf Sharaf, Fund Head at Amplify Growth.
Looking ahead, Touché Privé is preparing for additional funding rounds ahead of its IPO, as it builds on a proven business model, strong repeat purchase base, and loyal community to capture market leadership across the GCC and scale globally.
