Climaty AI, a UAE-based startup pioneering the intersection of climate technology and marketing (CliMarTech), has raised $2 million in early-stage funding to build its Agentic AI-powered solutions designed to deliver high-performance, carbon-conscious marketing. The round was led by Turbostart, with participation from AI experts and angel investors.
Positioning itself as the world’s first company bridging climate responsibility and marketing technology, Climaty AI aims to address the inefficiencies of a $1 trillion global ad market — where 37% of spending is wasted on poor targeting and ineffective creative — by introducing a new paradigm built around accountability and sustainability.
Founded by former Pixis CEO Neel Pandya, the startup is building a self-learning, agentic marketing infrastructure that adapts in real time, manages campaigns end-to-end with human oversight, and significantly reduces the carbon footprint of digital advertising.
“The most successful brands will treat accountability as a driver of performance. Agentic AI and sustainability are at the core of everything we do at Climaty AI,” said Neel Pandya, Founder and CEO.
At the heart of this ecosystem are four AI-driven agents:
- Campaign Builder – for strategic planning,
- Creator – for automated content generation,
- Optimizer – for performance enhancement,
- Analytics – for real-time measurement and insights.
Together, these tools aim to eliminate manual inefficiencies, increase transparency, and drive smarter campaigns that deliver measurable results with built-in sustainability.
“Marketing platforms of the future will combine performance with accountability. Climaty AI is shaping this new standard with CliMarTech and Agentic AI. We’re excited to support this journey from India to the world,” said Ganesh Raju, Founder of Turbostart.
Climaty AI has already piloted its solutions with Opella, demonstrating improved marketing efficiency while lowering campaign footprint. The company has also tested its technology across EdTech, healthcare, automotive, and FMCG, showcasing its versatility. It now plans to expand across APAC, EMEA, the UK, and North America, where the demand for sustainable, high-performance marketing is on the rise.
