ORA Technologies, Morocco’s rising super-app startup, has announced the acquisition of Casablanca-based last-mile delivery platform Cathedis for an undisclosed amount, in a move that underscores its ambition to become a dominant player in the region’s digital economy. The deal forms part of ORA’s long-term strategy to build an integrated ecosystem combining e-commerce, digital payments, and logistics services, streamlining every step of the user journey.
Founded in 2023 by Omar Alami, ORA has quickly positioned itself as one of the country’s most dynamic tech ventures. The platform provides a wide spectrum of services, including peer-to-peer transactions, e-commerce marketplaces, on-demand services, social networking, and chat, catering to the growing demand for multipurpose digital platforms.
With the acquisition of Cathedis, ORA gains direct control of a critical link in the logistics chain, allowing it to deliver an end-to-end experience that connects digital payments seamlessly with physical delivery. This vertical integration not only enhances operational efficiency but also strengthens ORA’s competitive edge against regional and global rivals.
ORA’s services have already shown impressive traction in the market. Its delivery app, Kooul, has recorded over 15,000 active clients within 10 months, demonstrating strong demand for reliable last-mile solutions. Meanwhile, its mobile wallet, ORA Cash, surpassed 50,000 accounts in just five months, cementing its place as a fast-growing player in digital financial services.
The acquisition follows a year of aggressive fundraising. Earlier in 2024, ORA raised $1.9 million in a Pre-Series A round in March, followed by $7.5 million in a Series A round in July. These funds have been channeled toward expanding last-mile operations and reinforcing ORA’s digital cash collection infrastructure, both of which are critical to scaling its super-app vision.
By bringing Cathedis into its ecosystem, ORA is not only investing in logistics but also signaling its commitment to reinventing the way Moroccans shop, pay, and connect digitally. The move reflects a broader trend of super-app development in emerging markets, where integrated digital platforms are increasingly shaping the future of commerce and financial services.
