216 Capital has announced a strategic investment in Addvocate.AI, the Franco-Tunisian startup specialised in optimising sales performance with artificial intelligence.
Founded in 2024 by Ridha Mami and Sofyan Chekir, Addvocate.AI addresses the challenge of pipeline stagnation, which affects 35–50% of sales opportunities globally, according to McKinsey.
The platform introduces its “Sales Performance OS”, built on an AI-native architecture, designed to aggregate scattered data, deliver actionable insights, and provide behavioural nudges that help sales teams improve outcomes before, during, and after client meetings.
Ridha Mami, Founder & CEO of Addvocate.AI, said:
“With the support of 216 Capital, we are equipped to stay ahead, breaking through the limits of traditional CRM and delivering a solution built for impact, not for data entry.”
Dhekra Khelifi, Partner at 216 Capital, added:
“This strategic investment from 216 Capital marks a key milestone for Addvocate.AI, enabling it to accelerate innovation and international expansion, with the goal of sustainably transforming sales performance through AI-native solutions designed around sales team efficiency.”
With this investment, Addvocate.AI is now positioned to scale globally and pioneer intelligent sales, strengthening its leadership in the rapidly evolving AI-driven sales market.
