SHEBA JOY, a Saudi mobile gaming studio, announced that it has raised USD 293,000 in a Pre-Seed investment round led by Merak Capital.
The new funding will fuel expansion of production capabilities, recruitment of creative talent, and the development of commercially successful games that balance depth and accessibility.
Ebrahim Al Hussam, CEO of SHEBA JOY, stated:
“The MENA gaming industry is growing at an unprecedented pace, but there is still a shortage of content that truly represents our region while appealing to global audiences. With Merak Capital’s support, we are scaling our operations in Riyadh to deliver world-class titles that can compete internationally and contribute to Saudi Arabia’s vision of becoming a global gaming powerhouse.”
Founded in 2021 in Dubai, the studio recently moved its headquarters to Riyadh in line with Saudi Vision 2030, while maintaining an office in Dubai and a creative hub in India. Having already published two games, SHEBA JOY is now preparing to launch four new titles in 2025, positioning itself as one of the most active and ambitious gaming studios in the region.
