Turkish e-commerce giant Hepsiburada has officially announced that Hepsipay, its fintech subsidiary, has terminated its B2B operations. The “Pay with Hepsipay” service will no longer be available to businesses and will now become exclusive to the Hepsiburada platform.
In a special statement shared with us, Hepsiburada said:
“At Hepsiburada, we prioritize developing innovative solutions that improve the lives of our customers, and we shape our fintech strategies in line with this vision. In this context, the ‘Pay with Hepsipay’ service, which we offer to retail and e-commerce companies alongside Hepsiburada, will now be available exclusively on the Hepsiburada platform.”
While the B2B operations come to an end, Hepsipay will continue as a digital wallet, focusing on providing flexible, user-friendly payment solutions directly to Hepsiburada’s 17 million customers. The company emphasized that its financial services and payments teams will keep working on innovative fintech products designed to simplify the daily lives of its users.
This move reflects a strategic shift, positioning Hepsipay as a consumer-focused digital wallet rather than a B2B payments solution provider.
