Hypeo Ai, a Morocco-based influencer marketing platform, has secured an investment from Renew Capital, an early-stage venture investment firm, to accelerate its mission of transforming how brands and creators collaborate across Africa and the Middle East.
The company helps brands manage influencer campaigns faster and more efficiently by eliminating manual tracking and fragmented tools. Hypeo Ai connects brands with human and AI-powered creators in under 15 minutes, offering a seamless end-to-end campaign workflow that includes smart matching, pricing insights, and real-time performance tracking.
At the heart of its vision, Hypeo Ai recognizes that influencer marketing in the region is booming yet hampered by inefficiency. While most campaigns are still managed through agencies or spreadsheets, Hypeo Ai delivers a smarter, faster, and scalable alternative.
In 2024, influencer marketing made social media the world’s largest advertising channel, surpassing paid search and driving global ad spend to USD 247 billion, a figure projected to reach USD 267 billion by the end of 2025.
Co-founder and CEO Meriam Bessa commented: “Our region has no shortage of talent. What’s been missing is smart infrastructure. We’re building tools that allow brands and creators to meet faster, match better, and work smarter with the power of AI.” Meriam co-founded the company with Oussama Sekkat and Salah Eddine Mimouni.
Hypeo Ai also develops AI Meta Humans, virtual influencers powered by artificial intelligence. Its most well-known digital persona, Kenza Layli, has amassed more than 200,000 followers and was recently nominated as a finalist for Miss AI 2024, a global competition celebrating AI-powered creators.
Nihal Grii, Investment Ecosystem Development Manager at Renew Capital, stated: “Hypeo Ai is tackling a clear gap in how influencer marketing works in this region. We see potential in their approach to simplifying the process for both brands and creators, and we’re glad to support their next stage of growth.”
With the backing of Renew Capital, Hypeo Ai will expand its platform features, onboard more brands and creators, and develop its upcoming B2C product, an AI-powered coaching companion designed for wellness and lifestyle enthusiasts.
